Last weekend, during the DMA 2012 congress, I have had the opportunity to attend a keynote by Don Peppers, well-known specialist in customer driven business stratgy. Don Peppers talked about the content of his last book, “Extreme Trust”, which is about the growing need for businesses to deserve the consumers’ trust if they want to […]
Is social media a fad? Or is it the biggest shift since the Industrial Revolution? The authors of the following video clearly think it’s the latter and illustrate why. Welcome to the World of Socialnomics [youtube http://www.youtube.com/watch?v=sIFYPQjYhv8]
This very poetic title is actually the title of a very good overview on Social Media, their power and some do’s and dont’s in social media advertising. It all starts with a Twitter quote by Google Analytics Evangelist, Avinash Kaushik, “Social media is like teen sex: Everyone wants to do it. No one actually knows […]
Some things will never change, some things will… This is the slogan announcing a major step forward in PayPal’s technological evolution, ie the opening of its platform to third party developer. One little movie to launch the campaign: [youtube http://www.youtube.com/watch?v=rgT7gGciQrg]
This “Make a Friend Famous” campaign and Facebook application has been launched a couple weeks ago by HBO, the US broadcaster well-known for its creative TV series. The goal of the exercise is to promote the U.S. launche of the new season of the “Entourage” serie. The base concept of this game is actually dead-classic, […]
Two years after the baby version of Queen’s We Will Rock You, Evian has put its babies back on stage, with a different, electro-rap, music style, ie (“Rapper’s Delight” by Dan The Automator) and, most of all, a much more evolved video creation.
To demonstrate the usefulness of their media, the Yellow Pages of New Zealand launched a quite original challenge: build a restaurant at 10 meters high in the trees. The Yellow Treehouse project that took over in October 2008 at the end of January 2009. Appointed to achieve this mission with the help of print, online […]
For years, Google has succeeded in building the most valuable brand of the world while hardly doing any traditional advertising. Whether it’s through technical innovations or with anecdotes, Google succeeds to appear in the media very often against a very sharp marketing budget. Having said this, let’s not forget that Google isn’t always number one. […]
The reality has clearly changed, the ways you can and have to communicate about your products or services have changed as well. This has been nicely illustrated in the following graphic movie realized by the German Advertising Agency, Scholz & Friends.