For years, Google has succeeded in building the most valuable brand of the world while hardly doing any traditional advertising. Whether it’s through technical innovations or with anecdotes, Google succeeds to appear in the media very often against a very sharp marketing budget. Having said this, let’s not forget that Google isn’t always number one. […]
The reality has clearly changed, the ways you can and have to communicate about your products or services have changed as well. This has been nicely illustrated in the following graphic movie realized by the German Advertising Agency, Scholz & Friends.
Scoopeo was a French-speaking “Digg-like” site of Belgian origin that has known its best times around the end of 2007, early 2008. As time went by, Scoopeo had become -like many such sites- victim of ‘spamming’ and lost its image as only funny pictures of videos seemed to get some visibility. But it remained yet […]