Last weekend, during the DMA 2012 congress, I have had the opportunity to attend a keynote by Don Peppers, well-known specialist in customer driven business stratgy. Don Peppers talked about the content of his last book, “Extreme Trust”, which is about the growing need for businesses to deserve the consumers’ trust if they want to […]
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The new Immovlan.be is live
After several months of development and a complete migration of providers, systems and technology, the new Immo.vlan.be web site has been launched today. Next to the technical exercise, the new Immovlan.be web site has introduce some unique new features on the Real Estate search in Belgium. First off, the usability has been drastically improved: by […]
Is Social Media a fad?
Is social media a fad? Or is it the biggest shift since the Industrial Revolution? The authors of the following video clearly think it’s the latter and illustrate why. Welcome to the World of Socialnomics [youtube http://www.youtube.com/watch?v=sIFYPQjYhv8]
What the f**k is Social Media
This very poetic title is actually the title of a very good overview on Social Media, their power and some do’s and dont’s in social media advertising. It all starts with a Twitter quote by Google Analytics Evangelist, Avinash Kaushik, “Social media is like teen sex: Everyone wants to do it. No one actually knows […]
Some things will never change
Some things will never change, some things will… This is the slogan announcing a major step forward in PayPal’s technological evolution, ie the opening of its platform to third party developer. One little movie to launch the campaign: [youtube http://www.youtube.com/watch?v=rgT7gGciQrg]
Make a Friend Famous
This “Make a Friend Famous” campaign and Facebook application has been launched a couple weeks ago by HBO, the US broadcaster well-known for its creative TV series. The goal of the exercise is to promote the U.S. launche of the new season of the “Entourage” serie. The base concept of this game is actually dead-classic, […]
The Come Back of the Evian babies
Two years after the baby version of Queen’s We Will Rock You, Evian has put its babies back on stage, with a different, electro-rap, music style, ie (“Rapper’s Delight” by Dan The Automator) and, most of all, a much more evolved video creation.
A restaurant in the trees
To demonstrate the usefulness of their media, the Yellow Pages of New Zealand launched a quite original challenge: build a restaurant at 10 meters high in the trees. The Yellow Treehouse project that took over in October 2008 at the end of January 2009. Appointed to achieve this mission with the help of print, online […]
The Vendor-Client Relationship
I don’t know where the following video comes from neither who realised it, but it nicely illustrates the situation some companies are facing with their customers during these crisis times. As a smile is always good, here is a movie that presents variations of vendor-client relationship in day-to-day situations. I’m the speeches may sound familiar […]
Belgian Webmission: Entrepreneurs to San Francisco
The Webmission idea started with two Belgian web developers: Laurent Eschenauer from Liège, who created the Life Stream tool Storytlr (which he was invited to present by Google) and Xavier Damman from Nivelles, who launched Commentag, a tool that aims to organize the masses of information tha goes through the Micro-Blogging tool Twitter. Initially, they […]
Wolfram|Alpha goes live
Wolfram|Alpha is live since last night. What Wolfram|Alpha? Although it may look like a search engine characterized by its simple interface, Wolfram Alpha can more be defined as a knowledge base or an answer engine. This “Computational Knowledge Engine” as they call it has been developed by a team led by British mathematician Steven Wolfram. […]
Truvolabs launches private beta
With the team Truvolabs, a small group of Ruby on Rails experts installed in the Netherlands, Truvo has been working for the last few weeks on a new concept of local search online, which will be simply called Truvo.com for the time being. The concept’s goal is to combine the strengths of Web 2.0 with […]